The Heeresbäckerei in Berlin-Kreuzberg, built in 1890, was subjected to extensive renovation under consideration of its history. In future, the rooms are to be used and advertised as an inspiring, high-quality event location. For the Zweite Heimat event agency, Thoma+Schekorr developed its appearance and the matching communications media for implementing the idea of marking the originator visually. Once a place for storage, production and distribution of baked goods – now an event location with aggressive branding.